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CBSE class 12 Business Studies Marketing Management class 12 Notes Business Studies papers on marketing PDF are available for free download in myCBSEguide mobile app.
The best app for CBSE students now provides Marketing Management class 12 Notes Business Studies latest chapter wise notes for quick preparation of CBSE board exams and school based annual examinations. Class 12 Business Studies notes on chapter 11 Marketing Management are also available for download in CBSE Guide website.
CBSE guide notes are the comprehensive notes which covers the latest syllabus of CBSE and NCERT. It includes all the topics given in NCERT class 12 Business Studies text book. Users can download CBSE guide quick revision notes from myCBSEguide mobile app and my CBSE guide website. Download CBSE class 12th revision notes for chapter 11 Marketing Management in PDF format for free. Download revision notes for Marketing Management class 12 Notes and score high in exams.
These are the Marketing Management class 12 Notes Business Studies prepared by team of expert teachers. The revision notes help you revise the whole chapter 11 in minutes. Revision notes in exam days is one of the best tips recommended by teachers during exam days. CBSE Class 12 Business Studies Revision Notes CHAPTER — 11 Marketing Management class 12 Notes Business Studies.
Essential items necessary or fundamental to human existence. It refers to anything that satisfies a need or want. Normally it is the seller. But in certain situations, it may also be the buyer. This may be in the situation of rare supply. They makes available products or services and offers them to customers with an intention of satisfying customer needs and wants. They can be divided into:.
It does not necessarily mean a geographical place e. conduct of business thro telephone, mail or internet. all customers who share a particular need or want and are able to buy the product also referred to as target markets.
Needs and wants: Satisfaction of the needs and wants of individuals and organizations. Creating a market offering: Complete offer for a product of service. Marketing management means management of the marketing functions. Identifying customer needs and wants, identifying buying motives, choice of a brand name, packaging and media used for promotion. g if a marketer aims at enhancing his market share in the country in the next three years, then his marketing plan should include various important aspects like plan for increasing level of production, promotion of products etc.
ISI mark for electrical goods. It also makes buying convenient for customers and serves as a promotional tool. It may vary from a simple tag to complex graphics.
So, anyone who was able to produce goods could easily find buyers for the same. MARKETING CONCEPT : Implies that a firm can achieve its goals by identifying needs of the customer and satisfying them better than the competitors. SOCIAL MARKETING CONCEPT : Under this concept customer satisfaction is supplemented by social welfare.
Some products papers on marketing harmful effect on environment so these should not be supplied. It pays attention to the social, ethical and ecological aspects of marketing. Raman, Joginder, John, Iqbal and Shreya are friends, papers on marketing. They are operating different business. Raman believes in producing products at a large scale. Marketing is a wide term. It refers to a large set of activities of which selling is just one part.
A marketer before making the sale does a lot of other activities such as planning the type, design of the product, the price and selecting the distribution outlets at which the same would be available. Selling: refers to the sale of goods or service through publicity, promotion and salesmanship. The title of the product is transferred from seller to buyer.
The entire focus in selling is to covert the product into cash, papers on marketing. To develop marketing tools, marketing managers use the above mentioned controllable factors and the set of marketing tools that a firm uses to pursue its marketing objectives in the target market is described as Marketing Mix.
Success of a market offer will depend upon how well these ingredients are mixed to create superior value for customers and simultaneously achieve their sales and profit objective. Marketing mix refers to ingredients or the tools or the variables which the marketeer mixes in order to interact with a particular market. Product B. Price C. Product Mix: Papers on marketing the features of the product or service to be offered for sale. Promotion Mix: Informing the customers about the products and persuading them to buy the same, papers on marketing.
Place Mix: Physical distribution: Various decisions regarding distribution of products. The process used to create a distinct identity of a product. It is the process of using a name, term, symbol or design individually or in some combination to identify a product. Brand : Name, term, sign, design or some combination of the above used to identify the products of the seller and to differentiate them from those of competitors.
adaptable to packing or labeling requirements, to different advertising media and to different languages. ii Packaging: Act of designing and producing the container or wrapper of a product.
Good packaging often helps in selling the product so it is called a silent salesman. toffee in a wrapper, a match box. Secondary Package : refers to additional layers of protection that are kept till the product is ready for use e. a Colgate toothpaste usually comes in a card board box. Transportation Package : refers to further packaging components necessary for storage, papers on marketing, identification and transportation e. Product Identification : Packaging helps in identification of the product.
Product Protection: The main function of the packing is to provide protection to the product from dirt, insects and breakage. Convenience: It provides convenience in carriage, stocking and in consumption. Product Promotion: Packaging simplifies the work of sales promotion. t promotion has gone to packaging, papers on marketing. tetra packs for milk. Labelling means putting identification marks on the package.
Labels perform following functions:. Identify the product: It helps the customers to identify the product from the various types available, papers on marketing. For example: We can easily identify a Cadbury chocolate from the various chocolates by purple colour of its label, papers on marketing.
The manufacturer prints all the information related to the product. Grading of products: With the help of papers on marketing, products can be graded indifferent categories for example: Brook Bond Red Label, Brook Bond Yellow Label, papers on marketing, Green Label etc. Helps in promotion of products: Attractive and colourful labels excite the customers and induce them to buy the products.
Providing information required by law: There is legal compulsion to print batch no. Meaning and concept of Price: Sum of values that consumers exchange for the benefit of having or using the product Price may therefore be defined as the amount of money paid by a buyer or received by papers on marketing seller in consideration of the purchase of a product or a service.
Normally expressed in monetary terms. Decisions include decisions wrt basic price, papers on marketing, discounts to be offered etc. b Obtain large share of the market i. Competition in Market : Prices of competitors need to be considered before fixing prices. Government Policies: Products regulated by government pricing regulations need to be priced as per government policies.
A set of decisions needs to be taken to make the product available to customers for purchase and consumption. Transportation: Add value of the goods by moving them papers on marketing the place where they are required.
Inventory control: Additional demand can be met in less time, the need for inventory will also be low. Direct Channel — Manufacturer-Customer. mail order, internet, door to door selling. Done when manufacturers cannot approach wholesalers directly or when they carry a limited product line and has papers on marketing cover a wide market, papers on marketing.
Choice of appropriate channel of distribution is a very important marketing decision, which affects the performance of an organisation.
Whether the firm will adopt direct marketing channels or long channels involving a no. of intermediaries is a strategic decision. It refers to papers on marketing of promotional tools used by an organization to communicate and persuade customers to buy its products, papers on marketing. Advertising: Most commonly used tool of promotion. It is an impersonal form to communication, which is paid by the marketers sponsors to promote goods and services. Impersonality — no direct face to face contact between prospects and advertisers.
Creates a monologue and not a dialogue. Identified Sponsor —undertaken by an identified individual who makes the advertising effort and bears the costs of it. Enhancing Customer Papers on marketing And Confidence — creates confidence and prospective buyers feel more comfortable and assured about the product quality. Expressiveness — due to development in art, computer designs and graphics, special effect can be created that makes simple products and messages look attractive.
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, time: 9:24Marketing Management class 12 Notes Business Studies | myCBSEguide | CBSE Papers & NCERT Solutions
Mar 16, · To download Marketing Management class 12 Notes Business Studies, sample paper for class 12 Physics, Chemistry, Biology, History, Political Science, Economics, Geography, Computer Science, Home Science, Accountancy, Business Studies and Home Science; do check myCBSEguide app or website. myCBSEguide provides sample papers with solution, test accepted for inclusion in Major Papers by Master of Science Students by an authorized administrator of DigitalCommons@URI. For more information, please contactdigitalcommons@blogger.com Recommended Citation Paquette, Holly, "Social Media as a Marketing Tool: A Literature Review" ().Major Papers by Master of Science Students. Paper 2 Such papers are done by professionals across different study levels and subjects. As such, you gain access to stress-resistance and qualified writers capable of crafting the paper with ease and deliver it promptly. Irrespective of the topic, you are guaranteed premier academic answers with a
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